Empower the Orang Asal by improving their understanding and capabilities in sustainable agriculture cultivation and value-added product development, aiming for increased productivity and income.

Support the Orang Asal in creating business models for agri-based products, providing them with the skills needed for effective business and financial management, and helping them access broader markets.

Facilitate collaboration among the Orang Asal, local authorities, NGOs, and the private sector to ensure the agriculture industry’s growth is environmentally sustainable, culturally respectful, and economically beneficial to the community.